Bank of Palestine, in partnership with the European Bank for Reconstruction and Development (EBRD), concluded the first phase of a specialized training program in the field of “Going Digital” for a group of businesswomen and owners of small and medium enterprises, with an aim to enhance their digital presence and invest in social networking sites. This program falls within the framework of the sustainability programs implemented by the Bank through the Felestineya program.
The training program, which was held over “Zoom,” featured the participation of 23 females from all governorates and various commercial sectors who graduated from the Felestineya Mini-MBA Program. The training touched on a number of topics, most importantly marketing concepts and various tools available on the internet, enabling participants to use social media and its various platforms in managing and developing their businesses, and providing them tips and advice to promote their websites, and reveal the various options, advantages and disadvantages of different website technologies, in addition to using digital tools in crisis management.
The General Manager of Bank of Palestine, Mr. Mahmoud Al Shawa, stressed that the training program comes in the context of commitment to sustainability standards undertaken by the Bank to empower businesswomen and owners of small and medium enterprises and provide them with the necessary support in the business market and commercial interests, in line with the Bank’s direction and commitment to digital transformation.
Al Shawa added that Bank of Palestine will continue to implement its policy and vision by supporting various segments and groups, especially businesswomen, by providing various programs that contribute to empowering them in various fields, thus “enhancing the wheel of our national economy and sustainable development in various sectors, and thus achieving the highest standards of financial inclusion in line with the common vision of the Bank, the Palestinian Monetary Authority and the European Bank,” stated Al Shawa.
Al Shawa also expressed his pride in implementing this important program in partnership with the European Bank for Reconstruction and Development: “I hope that this distinguished program, which was held over 8 days, featuring 24 training hours, will be the fruit of success for the businesswomen who participated, and contribute to the development of their interests and their work in various commercial sectors.”
Dina Konquer, EBRD Head of Small and Medium Enterprises Support Program in the West Bank and the Gaza Strip, expressed her happiness that a group of Palestinian women entrepreneurs have completed the "Going Digital" training in partnership with Bank of Palestine, especially that this training comes as part of a package of workshops to develop entrepreneurial skills, under the umbrella of the EBRD Program, which seeks to support projects run by women financially and by providing them know-how.
Coach Yasser Ghallab from the Arab Republic of Egypt, stated that he was pleased and honored to be coaching a group of Palestinian women entrepreneurs on local and international projects, stressing that e-marketing is an essential pillar in helping businesswomen to introduce and bring their businesses to the world, and to achieve financial independence and prosperity for their families and female employees. According to Ghallab, “this training is considered among the exciting and distinct exercises in which I participated as an international trainer for more than 37 countries.”
At the conclusion of the training program, the participants received a certificate of experience in the field of digital technology transformation - Going Digital, as well as an opportunity to join the group counseling program with a specialized consultant, which will be provided through the European Bank for Reconstruction and Development.